Insights

Gilad Bechar is the Founder & CEO of Moburst. Gilad serves as a mentor to rising startups at Microsoft Accelerator, The Technion, Tel-Aviv University, Unit 8200 and for strategic Moburst clients, and is the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University.

Lior Eldan is the Co-Founder of Moburst and serves as its COO. He works at the intersection of marketing, AI and growth, helping brands' teams adapt to AI-driven discovery and decision-making through data-informed strategy and systems thinking.

Our team explores how AI and machine learning are reshaping social marketing — from predictive analytics that spot trends before they peak, to Answer Engine Optimization for social profiles, to the AI infrastructure behind tools like Intercept that score buying intent at scale.

We focus on converting social engagement into revenue. Discover TikTok Shop, Instagram Shopping, social checkout optimization, and CRO strategies built specifically for traffic originating from social platforms — where the buying journey looks nothing like traditional e-commerce.

Our team reverse-engineers the systems deciding which brands win. We track every ranking signal, ad auction quirk, and policy shift across Meta, TikTok, LinkedIn, X, and YouTube — then surface the arbitrage windows brands can exploit before the algorithms close them.

We bridge organic intent data with paid media strategy for growth marketers who measure everything in ROAS. Uncover social ad scaling, retargeting from intent signals, platform-specific formats like TikTok Spark Ads, and how to feed organic intelligence into paid campaigns.

Our Intent-Based Marketing Team studies the signals buyers leak before they buy — the questions, complaints, and comparisons surfacing across Reddit, LinkedIn, X, Quora, and beyond. Their playbooks turn raw social conversation into measurable pipeline, helping marketers stop chasing audiences and start intercepting them.

We uncover ethical strategies for intercepting competitor traffic and capturing market share. Discover share-of-voice analysis, audience overlap tactics, hijacking competitor viral moments, and how to use real-time intent data to reach prospects actively comparing solutions.

Learn about the operational side of scaling influencer and UGC programs. Our expert team covers micro-influencer outreach automation, creator whitelisting, and much more. Discover how to turn creators into paid assets, and build repeatable UGC pipelines.

We go beyond brand monitoring into proactive trend interception. Discover sentiment analysis, micro-trend detection, crisis interception before bad PR spreads, and identifying breakout niches — framed through Intercept's methodology of acting on signals, not just tracking them.