Gilad Bechar is the Founder & CEO of Moburst. Gilad serves as a mentor to rising startups at Microsoft Accelerator, The Technion, Tel-Aviv University, Unit 8200 and for strategic Moburst clients, and is the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University.
Learn how LLM embedding-based propensity scoring replaces rule-based MQL/SQL lead qualification with continuous probability models that predict purchase intent from social conversations.
A year-by-year roadmap for agency leaders to restructure their value proposition before autonomous AI handles 90%+ of media buying by the early 2030s.
Agencies winning with AI creative aren't the fastest producers. They're the best editors, using authenticity scoring to gate every asset before distribution.
Intentional AI replaces reactive intent signals with AI-inferred purchase desire. Here's how lead gen teams must rebuild their scoring models now.
Social platforms now reward measurable business impact over raw engagement. Here's a diagnostic framework to audit and migrate your social strategy.
WhatsApp commerce signals reveal purchase intent at 2-3x the fidelity of feed engagement. Here's how to capture those leads before competitors activate.
AI agents now make media buying decisions in milliseconds. Here's the transparency framework agencies need to maintain client trust and justify premium fees.
AI advisory firms like 37arc threaten agency revenue. Here's how to counter-position with proprietary execution data they can't replicate.
Not every viral trend deserves your budget. Use this intent-based scorecard to filter cultural moments by purchase-signal density before committing spend.
