Gilad Bechar

Gilad Bechar is the Founder & CEO of Moburst. Gilad serves as a mentor to rising startups at Microsoft Accelerator, The Technion, Tel-Aviv University, Unit 8200 and for strategic Moburst clients, and is the Academic Director of the Mobile Marketing and New-Media course at Tel-Aviv University.

Lead Generation
14 minutes read 66 views

Curiosity-Driven Funnel, Intent Touchpoints That Convert

Linear funnels ignore how buyers actually explore. Intent-triggered touchpoints at every curiosity inflection point capture demand that sequential campaigns miss.

Gilad Bechar

Agency Growth
14 minutes read 108 views

Why Agencies Need a Dedicated AI Strategist to Win

Agencies that create dedicated AI Strategist roles unlock new revenue streams, win more pitches, and turn operational efficiency into competitive differentiation.

Gilad Bechar

Agency Growth
15 minutes read 188 views

Build a First-Party Intent Data Moat for Your Agency

Learn how agencies can build proprietary first-party intent datasets from client campaign data to create defensible competitive advantages and justify premium pricing.

Gilad Bechar

Agency Growth
16 minutes read 291 views

How to Price AI-Powered Agency Services for Premium Value

A CEO's framework for pricing AI-powered agency services around strategic value, proprietary data, and intent-based insights instead of deliverable volume.

Gilad Bechar

Agency Growth
16 minutes read 365 views

Meta Full-Funnel Automation, Agency Strategy and Retainer Value

Meta's full-funnel automation demands agencies shift from ad production to strategy. Here's how to reposition your team and protect retainer value.

Gilad Bechar

Agency Growth
17 minutes read 424 views

Unify Retail and Brand Media With Intent-Based Platforms

Learn how intent-based platforms unify retail and brand media under one agency roof, cutting redundant spend and unlocking cross-channel attribution.

Gilad Bechar

Agency Growth
17 minutes read 456 views

Meta AI Video Tools, Agency Workflows and Brand Strategy

Meta's AI video tools won't replace your creative team—but agencies that don't restructure workflows around catalog-to-video automation will lose clients fast.

Gilad Bechar

Agency Growth
24 minutes read 469 views

Shift Search Budget to CTV, Social, and Digital for ROAS

Learn how to reallocate budget from traditional search to CTV, social, and digital using intent signals and incrementality data to maximize cross-channel ROAS.

Gilad Bechar